Product Development

Hundreds of products. Design, positioned and launched into the Republic.

Love Thy Farmer

In Northern Michigan farmers are our neighbors. Without them we’d all be scavenging for grubs and worms to eat. Here’s how we show them that love. 

Great Lakes Make Great Cherries

It’s true and (nearly) trademarked. The Great Lakes power Michigan’s fruit belt. Let’s celebrate that. 

Environmental Design

Core messaging without the apples.
Enter a store and walk into the orchard. 

Branding

Say a lot with a little. Leave a lasting impression.