I’m the creative director at Cherry Republic. An authentically Michigan brand which produces unique food and lifestyle products. Since joining the Republic, I’ve helped transform the brand, its products and customer experience. The fruits of our efforts have seen a near tripling of annual sales during my tenure. 

I find creative ways to complete cross departmental objectives while brining outlandish ideas and campaigns to life. Guiding and empowering our talented marketing team brings me true joy, daily. I source artists, photographers as well as printers and fabricators that enhance the brand. 

I started as the lone graphic designer with a jumbled folder of 15,000 files and a dozen projects on sticky notes. Now, over 400 projects per year funnel through me and the we manage 47,572 art and design files. Shelves are stocked with uniquely designed and named products. 5 Sub brands have been seeded and nurtured to grow. Our creative flows into 9 brick and mortar locations and a robust ecommerce site.